Ideation

When the problem is finally defined, it's time to raise ideas leveraging various popular ideation techniques used in the service design world such as brainstorming and role-playing.

Goals

• Think about the problem and possible solutions

• Brainstorm and propose ideas

• Tinker around it

• Gather current system approaches and try to twist them

Steps

  • Experience map

    Step 1

    The experience map of our service

    After getting together the whole team and brainstorming only the personas of the students were selected to restrict the domain and since the students are the most affected group as seeing after studying the data. The desired outcome is shown in the final experience map.

    Having detected the main problem as the accumulation of people and the long waiting times, the ideal new service suggests selecting and purchasing the products, not necessarely in the cafeteria, but from anywhere at anytime. Choosing when and where to take the order and getting to the cafeteria just to receive the products and enjoy them, skiping the anoying queues.

  • Service blueprint

    Step 2

    Defining the functioning of the service

    A service blueprint is a model that specifies how all elements of the system interact with each others as time goes on.

    The most crucial task is to relate the virtual money that would allow to purchase with the new service to the user's real money. Users will introduce their credit information and their account will be linked to the bank account allowing them to make transfers and create a credit in the system.