Definition

After processing the data obtained from the investigation, analysis techniques, mainly based on activity and experience, are developed in order to interpret the results and divide the problem in smaller pieces.


Goals

• Abstract and interpret the gathered information

• Describe the user experience with the specified activities

• Define the archetypes of the analyzed users

• Define the paths and tasks of the established archetypes

Steps

  • Step 1

    Experience analysis: experience maps

    Two experience maps are defined to describe the experience of the users with the system of both cafeterias. The structure and the content were extracted from the questionnaires and observations analysis tools.

    Structure

    Stages regarding the activities

    Resources involved in each stage

    Diagrams to show the evolution of time and tasks carried out in each stage

    Thinking section. Questions that the user asks her/himself during each stage

    Feeling section. Emotions that the user shows in each stage (foreign students feelings are remarked)

    Experience section. A bar chart to show enjoyability, relevance and helpfulness levels

    Conclusions

    The main problems are related to the waiting time due to the accumulation of people ordering, in the machines and delivering the tickets in case of Padre Soler, and in the bar in Sabatini, and taking the ready orders or in case of non consumers, queueing for the microwaves.

  • Step 2

    Archetypes: Persona

    Alicia Montero

    Student and eventual client

    Juan Herrera

    Student and daily user of cafeteria resources

    John Smith

    Foreign student who does not control neither Spanish language nor the distribution of the campus

    Isabel Pérez

    Professor, frequent client and sporadic user

  • Step 3

    Activity analysis: user journey maps

    Three user journey maps are defined to show the different paths that each persona follow regarding the cafeteria they are used to.

    Juan Herrera

    Due to economic problems, he needs to bring his own meal everyday and uses the microwaves and other cafeteria resources, such as furniture.

    John Smith and Alicia Montero

    They frequently struggle with finding what they want to purchase in the machines and getting the ticket with their order. They find really difficult handing the ticket in due to the disordered in her case and to the language in his case.

    Isabel Pérez

    She feels more comfortable using directly the bar to make her daily orders. She needs a quick and more personal service.